Changes

The video starts with a hand pressing the space bar on the computer, which starts its music program (iTunes with the Visualizer turned on). The Newton's cradle begins to sway to the beat as ripples appear in a cup of coffee. Reznor appears in the Pin Art, singing the song. As it gets to the second verse, the songs builds and the vibrations get more intense. Reznor seems to almost break out of the Pin Art as the balls on the cradle sway almost uncontrollably. The ripples in the coffee also have greater frequency. The climax of the song dislodges the top-most apple in a nearby bowl, after which Reznor's impression walks off and the scene dies down. At the very end, a blurry image of a car can be seen driving away.

The video was almost entirely computer-animated, with Reznor filmed live in front of a green screen and then mapped onto the Pin Art. It is reported that the only parts that were live-action were the hand at the very beginning (that of Fincher) and the bowl of apples at the end.

=== Credits ===

* Director: David Fincher